Titres dans Commerce électronique

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

New York Times Book Review Editor’s Choice SHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for...

Il y a encore beaucoup de savon dans le flacon d'où est sortie la bulle Internet. Internet - qui parfois est encore interflou - n'a pas fini de nous surprendre et de nous bousculer. De solliciter en somme notre capacité de nous étonner et d'oser. "De vouloir et d'inventer." Internet, le sixième continent, crée un nouvel univers économique qui peut remettre en question toutes les entreprises. Comment analyser cette économie et les bouleversements des business model ? Quels sont les nouveaux outils d'analyse stratégique qui permettent de retrouver quelques solides repères ?

Ready to build a profitable online business? How to Make & Sell Digital Products is your comprehensive guide to turning skills and passions into income with minimal startup costs. Perfect for beginners, side hustlers, and aspiring entrepreneurs, this book is packed with insights, examples, and actionable strategies to help you create digital products that sell—like eBooks, online courses, printables, templates, and more.

Si vous voulez attirer plus de clients, vendre plus en utilisant l'internet et devenir un nom connu dans votre domaine, vous voudrez écouter ce livre audio! Ce livre audio s’adresse aussi bien à ceux qui s’initient à la promotion ou à la vente sur internet qu’aux personnes qui possèdent déjà des notions de marketing et qui désirent s’assurer d’utiliser les meilleures stratégies pour rentabiliser leurs efforts. N’allez surtout pas croire que seulement les gens qui vendent directement en ligne peuvent tirer profit de ce livre audio.

Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

More and more business is being conducted online, so online payment solutions are an increasingly accepted and desired transaction. Money can be transferred in real-time, where in the past, someone might have to wait days for a check to arrive, hoping it would arrive at all and not get lost in the mail, and then take it to the bank to deposit and wait for funds to clear. Now, because of the strict regulatory measures that protect online payments, transfers are often available to the recipient immediately or within a few hours of transfer.

After scaling his own business from 0 to 7 figures using LinkedIn (without paid ads or content overload), John Nemo has helped thousands of Small Business Owners, Consultants and other professionals generate millions in new revenue using a proven system that's authentic, fun, and wildly effective.

In this guide, you can learn how to build a successful YouTube channel in 365 days or less and become an official YouTube influencer. I go into detail on how to launch your channel, market videos, and maximize the possibilities for passive income. Additionally, I include in detail the systematic approach I use for each video so that you can have the best chance of your channel generating organic views and subscribers.

In a world where AI is revolutionizing every industry, there's a thin line between those who thrive and those who fall behind. This exclusive three-audiobook bundle is your access key to the AI winners' club. This isn't just about “using ChatGPT and AI”—millions of people do that. It's about mastering it completely, turning it into a money-making machine that works 24 hours a day, 7 days a week, even while you sleep.

An experienced tech writer fully explains blockchain technology and how it will radically transform the world as we know it in this reader-friendly, illuminating guide—“a book for the nerd but especially for the rest of us scratching our tech-terrified heads” (Patricia Hampl, author of The...

Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms to create repeatable business systems that automatically generate customers? Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convenience of anywhere in the world.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

This book is a beginner-friendly guide to understanding how AI can enhance your lead generation process. We will explore how AI can automatically score and prioritize leads, engage website visitors through conversational chatbots, target the most promising prospects using data-driven insights, and segment customers for personalized outreach. The goal is to demystify these concepts and show you practical, actionable ways to use AI to attract high-quality leads more efficiently. By leveraging AI, even a small business can save time, cut costs, and boost conversion rates in their sales funnel.

Transform your financial future with "How to Make Money Online with Microsoft Copilot AI." This ultimate guide harnesses the power of Microsoft's AI tools to help you generate passive income and thrive in the online business world.