Titres dans Petites entreprises

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

This fully updated edition will decode the jargon that is prevalent in business circles today, providing straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Fully updated and expanded to make it more timely, more international, more practical and more inspiring, it will be a vital tool for Entrepreneurs both inside and outside of the author's hugely motivated network.

This step-by-step process helps business owners like you create a profitable alternative to selling your business via half-retirement, allowing you to shift your focus and find your balance.

Your clients and stakeholders keep demanding more. Your team needs constant hand-holding. You barely have time to think, let alone grow the business. Agency life can feel like chaos—but it doesn’t have to. After advising hundreds of firms worldwide, Karl Sakas has seen what works—and what doesn’t. "Calm the Chaos" distills the same battle-tested strategies agency leaders use to get out of the weeds and back in control. Running an agency will always be demanding—but it shouldn’t consume your life.

Startup Marketing is a fundamental guide for any entrepreneur looking to launch and market their startup small business. Unlike other texts that focus on specific marketing techniques, Startup Marketing teaches how to create a success formula for your startup small business regardless of the specific techniques you chose to use. Full of real world examples, taken from experience of working with hundreds of startup small businesses, this book is a must-listen for any entrepreneur looking to save thousands of dollars in wasted marketing efforts.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.

Coined the Laundromat Millionaire, Dave Menz is a working-class guy who grew up in poverty and overcame superhero-like obstacles. His story depicts a life and business journey that doesn’t stop at rags to riches - it begins with a stubborn and obsessive mission to become a business owner with the tenacious purpose of helping others to do the same. Dave Menz reveals his necessary strategies for success: preserving a thirst for knowledge, delaying gratification, accelerating new revenue streams, and having a stellar business plan and infinite business model - and mentality.

In this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies.

With over 30 million US small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. And no one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene.

Working remotely and living a balanced lifestyle is highly sought after. You get to avoid the long and annoying commutes. You can save thousands of dollars each year working from home. You can also maximize your productivity in a less distracting environment. If that's what you are looking for, then this book is for you. You'll learn exactly how to get a remote working job, how to master working remotely, how to persuade your boss to allow you to work from home, how to successfully transition into working remotely, and much more.

Mindful Business Leadership presents a new model of leadership. It introduces 10 very different leadership roles that are required to meet the challenges of modern business. Memorable metaphors and images are created for each, and they are placed in a matrix. Listeners are shown how to develop these roles within themselves. Potentially negative aspects of each are discussed, along with material on how to put these to creative use.

Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling.

Do you want to make money on the Internet? You are not the only one. Clickbank is an online marketplace that allows you to work effectively from home and make a significant amount of money. There are many people who are bringing in six-digit incomes every year because they have figured out how to make money online with Clickbank. By learning about the system, the analytics, and some of the tools that are out there to assist you, you can be successful as well.

In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing.

Are you passionate about helping others achieve financial freedom and independence? How to Start a Financial Coaching Business is your definitive guide to starting and growing a successful financial coaching enterprise. Whether you're transitioning from a finance career or starting fresh, this book offers practical strategies, expert insights, and actionable steps to build a sustainable business.

“How much should I charge?!” It’s the question that confuses so many self-employed women. Millions of women do not understand how to price their services correctly—and end up undercharging and earning less than they deserve.