Titres dans Éthique professionnelle

This book is meant to explain the differences between network marketers and entrepreneurs.

Serve 2 Win, the first in a series of business guidebooks by entrepreneur coach and serial business owner, Mitch Durfee, offers an unusual approach to launching a small business. The single most successful basis for any entrepreneurial endeavor is that of being of service. Not only does a service-to-others approach attract customers and clients, it rewards business practitioners with an unshakeable sense of purpose, undergirded by the inherent happiness of using their expertise to assist others in need of help.

Most people spend the majority of their lives at work, and many not happily. Here's a way to find your inner spirit - what you truly desire to do in life - this book illuminates the path leading you to ultimately achieving your goals. Hansen will help you get there through exercises such as building a great resume, nailing the interview, and knowing whether or not to accept a particular job offer when it comes along.

Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

Ethics - described briefly as the norms by which acceptable and unacceptable behaviors are measured - has been the concern, and perhaps the great dilemma, of sentient humans since Socrates subjected it to philosophical inquiry almost 2,500 years ago. Socrates believed, without universal acceptance, that the most pertinent issues people must deal with are related to how we live our lives, what actions are and are not righteous, and how people should live together peacefully and harmoniously.

A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of the Humane Society of the United States and New York Times best-selling author of The Bond.

In our hurried society, some courtesies seem to have gone by the wayside. Our busy lives, hectic extracurricular activities, and economic concerns sometimes overwhelm us to the point we forget what is truly important. The Book of Values reintroduces some fundamental principles that are as timely today as they ever were, perhaps more so. It is an inspirational guide, full of wisdom of the ages, which encourages the reader to explore a deeper meaning from life's chaos.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

To bridge this gap between the "talk" and the "walk", Freeman and Auster provide a process through which organizations can collectively surface deeply held values that truly resonate with everyone, from top to bottom. Their Values Through Conversation (VTC) process focuses on four key types of values conversations: introspective, historical, connectedness, and aspirational.

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

This accelerated learning audiobook will help you will understand the purpose and importance of developing effective strategic management plans. It will explain how strategic planning in organizational management can help determine a company's future, help strategists detect possible threats and weaknesses, as well as help them identify strengths and opportunities.

Can the concept of "Spiritual Capital" actually ensure a company's success? Critics of capitalism view big businesses as insatiable masters of the universe that hold little regard for the public, and label those who create wealth as greedy, malicious, and unscrupulous. In this insightful and original book, Theodore Roosevelt Malloch answers these charges head-on with the bold idea that the creation of wealth by virtuous means is the most important thing we can do for ourselves and for others.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Think of someone you admire, someone who you wish to emulate. What makes them successful? What enabled that person to overcome their fear and go after their dream? Quite simply: the willingness to assume a risk.

From Plato to Plutarch, Shakespeare to Churchill, Machiavelli to Melville, Jane Austen to Carl Jung, Pericles to Peter Drucker and many more - here are the best leadership ideas of the past 25 centuries. You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment and strength of character that all great leaders have but that most business schools and corporate workshops don't teach.

When we start with the wrong question, no matter how good an answer we get, it won't give us the results we want. Rather than joining the throngs who are asking, When will this economic crisis be over? Jim Wallis says the right question to ask is "How will this crisis change us?" The worst thing we can do now, Wallis tells us, is to go back to normal. Normal is what got us into this situation.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Real life stories about consumers who demand that companies make a diffence in the world with their products.