Titres dans Aspects commerciaux

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

This entertaining and sharply written guide - for both beginners breaking into comedy and professionals seeking to improve their sets and advance their careers - examines the work of great comedians such as Louis C. K., Jerry Seinfeld, Eddie Izzard, Moms Mabley, Hannibal Buress, Sarah Silverman, Richard Pryor, and more as a means of illustrating the most important techniques of performing and writing stand-up.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

In the world of Fringe (or off-off-Broadway) theatre, a strong debate has been raging for years - when you're producing a low/no-budget production, how on earth can you make it happen and still treat everyone involved in an open, honest, and ethical manner? Open Book Theatre Management is the first audiobook ever to show you exactly how to mount a theatre production without losing either your integrity or your shirt.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch.

How long will you wait to live your dreams? Maybe you're just starting out and are unsure where to invest your time and energy. Maybe you've started and stopped so much already that your fallback plan has become the only plan. Maybe you've simply lost touch with your creative self. In Hollywood Confidential, Steve Jones shares his twelve secrets to success he's gathered from some of today's most powerful voices in entertainment.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

This book describes a technique developed and refined by the authors, all of them young actors, in their work with Pulitzer Prize-winning playwright David Mamet, actor W. H. Macy, and director Gregory Mosher. A Practical Handbook for the Actor is written for any actor who has ever experienced the frustrations of acting classes that lacked clarity and objectivity, and that failed to provide a dependable set of tools.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

Have you ever realised that your voice could make you money? Working as a voiceover artist can give you a good, solid income, doing a fun and rewarding job, mostly working from your own recording studio at home! You may find yourself a natural at documentary or corporate narrations, TV and radio commercial scripts, or longer projects such as audiobooks or eLearning. The world of media production is ever expanding, and there are opportunities for English-speaking voice artists of all ages and types of voices.

Down and Dirty Pictures chronicles the rise of independent filmmakers and of the twin engines - the Sundance Film Festival and Miramax Films - that have powered them. Peter Biskind profiles the people who took the independent movement from obscurity to the Oscars, most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax an indie powerhouse.

For 60 years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus---created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King---an entertainment empire called DreamWorks.

How the acting profession works and what to expect. The things you always do and the things you never do — and I mean ever.

Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e., everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know.

This is the story of the 36-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, “the greatest career in classical music”. During that career, Breslin moved Pavarotti out of the opera house and onto the concert (and the world) stage and into the arms of a huge mass public.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.