Résultats Éditeur "Gildan Media" dans Toutes les catégories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

The memoir of a neuroscientist whose research led him to a bizarre personal discovery, James Fallon had spent an entire career studying how our brains affect our behavior when his research suddenly turned personal. While studying brain scans of several family members, he discovered that one perfectly matched a pattern he’d found in the brains of serial killers. This meant one of two things: Either his family’s scans had been mixed up with those of felons or someone in his family was a psychopath.

Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training? In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle.

Claude Bristol's tough-minded, hard-hitting message remains as fresh and focused today, as when his books were first published, when the subconscious mind was less understood. Times have changed since the late 40's, but ambitions have not, and millions of Americans have drawn on the no-nonsense techniques described in The Magic of Believing to reach their dreams and achieve success.

This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect.

When the landmark best-seller Flawless Consulting was first published more than three decades ago, it was quickly adopted as the "consultant's bible." With his legendary warmth and passion, Peter Block explained how to deal effectively with clients, peers, and others. The book continues to speak to people in a support function inside organizations as well as to external consultants. This thoroughly revised and updated third edition of Peter Block's groundbreaking book explores the latest thinking on consultation.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook, and Amazon are gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies when it comes to high speed internet, health insurance, medical care, mortgage title insurance, or even consumer goods like toothpaste.

Using creative techniques, Holmes guides the student in easy-to-follow steps toward mastering the powers of the mind to find purpose in life. His explanations of how to pray and meditate, heal oneself spiritually, find self confidence, and express love have helped millions change their lives for the better. The Science of Mind is one of those spiritual classics that belongs on the bookshelf of anyone who wishes a life for themselves free of compulsion and negativity.

In simple language and easy-to-follow exercises, Your Resonant Self synthesizes the latest discoveries in brain science, trauma treatment, and the power of empathy into an effective healing method that literally rewires our brain and restores our capacity for self-love and well-being. Each chapter weaves the core concepts of neurobiology with guided meditations, painting an inspiring picture of the human brain's inherent yearning toward healing and wholeness.

In the years since it was first published, this influential book based on the highly innovative findings of social psychologist Dr. Ellen J. Langer and her team of researchers at Harvard made its mark for its unique concept of mindfulness, thoroughly adapted to contemporary life in the West. Langer’s theory has been applied to a wide number of fields, including health, business, aging, prejudice, and learning.

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

In the constantly evolving world of finance, a solid technical foundation is an essential tool for success. Until the welcomed arrival of authors Josh Rosenbaum and Josh Pearl, no one had taken the time to properly codify the lifeblood of the corporate financier's work - namely, valuation, through all of the essential lenses of an investment banker. With the release of Investment Banking, Third Edition, Rosenbaum and Pearl once again have created the definitive guide that they wish had existed when they were trying to break into Wall Street.

How to Stop Yourself Before You Make Another Costly Decision - No one intentionally makes bad decisions. Yet we make them all the time. In fact, some of the worst disasters in recent history - the collapse of major investment banks, the global financial meltdown - were the result of seemingly reasonable decisions made by a lot of smart people. How does this happen? Michael J. Mauboussin argues that the correct process for deciding well - especially when the stakes are high - conflicts with how our minds naturally work.

Why did Albert Einstein say “No problem can be solved from the same level of consciousness that created it?” Because the only way to make all your problems disappear is to transcend them. But how?Now you can awaken to all that is possible in every area of your life with this breakthrough abridged audio program.

In the unique arena of professional trading coaches and consultants, Van K. Tharp is an internationally recognized expert at helping others become the best traders they can be. In Trading Beyond the Matrix: The Red Pill for Traders and Investors, Tharp leads listeners to dramatically improve their trading results and financial life by looking within. He takes the listener by the hand through the steps of self-transformation, from incorporating "Tharp Think" - ideas drawn from his modeling work with great traders.

Many students of visionary mystic Neville Goddard consider Resurrection his greatest book. First published in 1966, just six years before the master's death, Resurrection contains five powerful, practical works that describe how to use the imaging powers of your mind to remake reality. But Resurrection offers much more - the closing essay, for which the anthology is named, is one of Neville's final and most ambitious works.

In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say - you simply need to say it well.

Duc de Louis de Rouvroy Saint-Simon (1675-1755) was a French soldier, diplomat, and noted diarist. A French courtier during the 18th century, today he's best known for his comprehensive multi-volume memoirs, which depict life in France at the time. He was an indefatigable writer, and he began very early to record all the gossip he collected, all his interminable legal disputes over precedence, and a vast mass of unclassified material. He is petty, unjust to private enemies and to those who espoused public views contrary to his, as well as being an incessant gossip.

In 1971, President Nixon imposed national price controls and took the United States off the gold standard, an extreme measure intended to end an ongoing currency war that had destroyed faith in the U.S. dollar. Today we are engaged in a new currency war, and this time the consequences will be far worse than those that confronted Nixon. Currency wars are one of the most destructive and feared outcomes in international economics.