Résultats Éditeur "Gildan Media, LLC" dans Toutes les catégories

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

In How Adam Smith Can Change Your Life, Roberts examines Smith’s forgotten masterpiece, and finds a treasure trove of timeless, practical wisdom. Smith’s insights into human nature are just as relevant today as they were 300 years ago. What does it take to be truly happy? Should we pursue fame and fortune or the respect of our friends and family? How can we make the world a better place?

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

When Fortune announced its list of the World’s Greatest Leaders, the top spot was awarded - not to a captain of industry - but to the new pontiff. In the year since his election, Pope Francis earned that accolade - and more. He has achieved the remarkable: breathed life into an aging institution, reinvigorated a global base, and created real hope for the future.How did a man who spent his life laboring in slums far from the Vatican manage to do this and so quickly?

The burning of fossil fuels releases carbon dioxide (CO2), and these CO2 emissions are a major driver of climate change. Carbon capture offers a path to climate change mitigation that has received relatively little attention. In this volume in the MIT Press Essential Knowledge series, Howard Herzog offers a concise guide to carbon capture, covering basic information as well as the larger context of climate technology and policy.

The first definitive biography of Moses Maimonides, one of the most influential intellects in all of human history, illuminates his life as a philosopher, physician, and lawgiver. Recalling such bestsellers as David McCullough's John Adams and Walter Isaacson's Einstein, Maimonides is a biography on a grand scale, brilliantly explicating one man's life against the background of his time.

As a longtime financial writer and nationally acclaimed investment advisor, Alexander Green understands the importance of money. But in this insightful and inspiring new audiobook, he looks beyond traditional measures of wealth to explore how a rich life is one of significance, not just financial success. As Green observes, money creates wealth, but so do character, conscience, attitude, and wisdom.

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

The Proctor Family shares what they have learned from the godfather of motivation, Bob Proctor. From his nine-year-old grandson relaying how Bob gently explained the meaning of death, to his son’s view of money, the Proctor family relay what they have learned from living with Bob Proctor.

When it comes to your own productivity, the smartest thing you can do is to learn what works best for you. Personal development author Gill Hasson helps you to discover how to manage your time and get things done with less stress and more efficiency. Being productive involves finding your own rhythm and getting things done in a way that works best for you; according to your circumstances, skills, and abilities and the time, energy, and resources you have.

Give no one in all the world the power to deflect you from your goal, your aim in life, which is to express your hidden talents to the world, to serve humanity, and to reveal more and more of God's wisdom, truth, and beauty to all people in the world. Remain true to your ideal. Know definitely and absolutely that whatever contributes to your peace, happiness, and fulfillment must, of necessity, bless all men who walk the earth. The harmony of the part is the harmony of the whole, for the whole is in the part, and the part is in the whole.

Since the publication of The Prince five centuries ago, Machiavelli has been associated with political amorality. But that characterization is unfair. In Be Like the Fox, Erica Benner sets the record straight: far from the ruthless "Machiavellian" henchman that people think he was, Machiavelli emerges here as a profound ethical thinker who fought to uphold high moral standards and restore the democratic freedoms of his beloved Florence.

TV analysts and money managers would have you believe your finances are enormously complicated, and if you don't follow their guidance, you'll end up in the poorhouse. They're wrong. When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the best-selling Pound Foolish, he made an off­hand suggestion: Everything you need to know about managing your money could fit on an index card.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Stealing the Corner Office is mandatory listening for smart, hardworking managers who always wonder why their seemingly incompetent superiors are so successful. It is a unique collection of controversial but highly effective tactics for middle managers and aspiring executives who want to learn the real secrets for moving up the corporate ladder. Unlike virtually all other business books, Stealing the Corner Office explores the unconventional tactics people less competent than you use to get ahead and stay ahead.

In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.

As Dr. JoAnne Pedro-Carroll explains with clarity and compassion in this powerful book, parents can positively alter the immediate and long-term effects of divorce on their children. The key is proven, emotionally intelligent parenting strategies that promote children's emotional health, resilience, and ability to lead satisfying lives. Over the past three decades, Pedro-Carroll has worked with families in transition, conducted research, and developed and directed award- winning, court-endorsed programs that have helped thousands of families navigate divorce and its aftermath.

People are drawn to, and influenced by, leaders who communicate authentically, connect with people, and have immediate impact. So how do you become one? How can you learn to “own the room?” This book will help you develop your leadership presence. The authors offer a simple and compelling framework as well as practices for developing your "signature voice." Wherever you sit in an organization, you can develop presence if you are able to do two things well: demonstrate your authentic value and distinction; and connect to others in a positive way.