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The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Listening is just as important as speaking. Good listening draws people to you. Poor listening causes them to drift away. This program offers a powerful set of tools to help you build your listening skills up to maximum effectiveness. Jumpstart your way to better listening today!

Apathy destroys profits, cripples production, and loses customers. Tony Alessandra's Customer-Driven Service program will motivate your people and get them customer-focused. They'll be right in sync with your company's message.

The top pro in selling anything today is not just a salesperson. He's a super salesperson, manager, and marketing strategist all rolled into one. He's a thorough student of his industry, his competition, his customers and prospects, and business trends that may affect his future sales. He segments his territory and constantly updates his analyses, objectives, strategies, and controls.

Are you a salesperson who is constantly jumping from job to job, industry to industry? Are you always in hot pursuit of new customers - because the old ones aren't coming back for more services, or offering any referrals? Learn how collaborative selling will keep your customers coming back for seconds, thirds...and a lifetime of patronage!

If you believe in fundamentals, like how to confirm a sale versus closing a sale, learning what to do when you get a "yes", and how to lose a sale, but maintain the relationship, you will want to add this classic sales program to your library.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.

The Platinum Rule is Dr. Tony Alessandra’s system for achieving instant rapport and chemistry with almost anyone. It teaches you how to "read" people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra’s behavioral research in the area of human relationships.

In this idea-packed new audio program from Gildan Media, Communication Expert Dr. Tony Alessandra, author of the best sellers Relationship Strategies and The Ten Qualities of Charismatic People, will teach you the Ten Qualities of The World's Greatest Communicators. Tony has observed that the majority of the great leaders in the worlds of both politics and business are also great communicators.

Do you do everything in your power to avoid having hard or awkward conversations? First off, you’re not alone. I’m sure most of us have turned to walk the other way when we spot someone with whom we need to have a tough chat! However, we’re here to tell you there is a better way. Awkward Moments is a compilation of audio programs designed to help you navigate situations that used to make you cringe.

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.

Listening is just as important as speaking. Good listening draws people to you. Poor listening causes them to drift away. This program offers a powerful set of tools to help you build your listening skills up to maximum effectiveness. Jump start your way to better listening today!

Learn to love public speaking - and be great at It too! Many dislike it, and some dread public speaking. You take the podium and your hands clam up, your voice weakens and cracks, and your mind goes blank. Conquer your fear of public speaking today! With powerful presentation skills, you'll become a respected public speaker who engages and entertains audiences, time after time.