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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.

Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more.

In the 12 rewarding lectures of Written Communications: Being Heard and Understood, Professor Allison Friederichs, associate teaching professor and the associate dean for academic affairs at the University of Denver, University College, will share the secrets to sharpening your written, oral, and interpersonal communications skills.

Professor Allison Friederichs will walk you through six lessons that can help you better know your own mind, and thus understand and transform your own methods of communication. You will learn how your brain acquires, processes, and retains information. You can then take that knowledge and apply it whenever you need to convey something to others, with the best possible results. While you may not have any control over how other people communicate, developing your own methods of connection and conversation can have a positive impact on both your personal and professional life.