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In a small village in a far-off land lived a young girl named Sara and her younger brother, Justin. Today was a celebration: Sara turned 13, and as was the tradition in her village, she would travel into the nearby Magical Forest to receive a message from the Spirit of the Earth. The seeker usually braved the forest alone, but because Sara and Justin were so close, they convinced her parents and the village elders to let them go together.

It’s a reality that athletes take more turns than most at public speaking and therefore provide both exemplary and cautionary examples to the rest of us. In Jock Talk, Beth Levine points out, in a pithy and poignant way, what executives can learn from these examples. Jock Talk candidly examines the public comments of athletes, coaches, and team owners. Their stories serve to illustrate five foundational communication principles that will help you find your best voice and communicate in a way that will build support, reputation, and business.