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In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

If you’re tired of one-size-fits-all leadership advice—this book is for you. If you’ve ever been told that you don’t fit the mold. That you don’t look like a leader or act like a leader. That you’re too much, or maybe not enough. The Antihero Advantage gives you permission to throw...

Hosted by best-selling author, speaker and performance coach Brett Bartholomew, the Art of Coaching Podcast is a weekly show aimed at getting to the core of what it takes to change attitudes & behaviors in the weight-room, boardroom and everywhere in between.