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In this illuminating and groundbreaking new book, food psychologist Brian Wansink, a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab, shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it - despite the hefty price. But do you know why? Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings.