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Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that's why Perception is so important. With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.

How to turn your business into an unstoppable marketing machine that attracts your ideal customers and clients effortlessly. All great businesses are built with great marketing. Why don't more small business owners emulate the strategies and lessons from some of the world's most successful marketing campaigns? The answer is simple: they don't know how.

Are you looking for fresh ideas for growing your business through marketing campaigns but aren't sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It's true that one of the most important hats you'll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business. For many, marketing a business can entail a lot of guesswork - but it doesn't have to.

Sharing remarkable experiences from the world of professional surfing, Christo Hall offers a unique perspective on how we operate under pressure. Beyond the Break tells the story of a man finding his path in life—and the surf lessons along the way that shaped his attitude for entrepreneurial success. From big waves in Hawaii to swimming with sharks in South Africa, Christo reveals an intimate glimpse inside the mindset and lifestyle of a pro surfer.