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The Marketing Mechanic is a whiteboard series where Dennis Yu breaks down how digital marketing really works—under the hood. Using systems thinking rooted in search engine architecture, Dennis shares the frameworks and SOPs he’s used to scale both big brands and local businesses. Each episode gives business owners and young marketers a clear roadmap to drive growth through search, social, and AI. If you're looking to take your business to the next level, this show is for you! New episodes every single week. All follows, reviews, and comments are much appreciated!

From starting their businesses in their parents' garage or in a small apartment to making a difference in the DTC world, these brand founders are sharing with you the story of how they made it and what keeps them motivated every day in this crazy ecommerce industry.