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Serving as a powerful follow-up to Jordan Peterson’s book 12 Rules for Life, Dr. Gad Saad unpacks what is really happening in progressive safe zones, why we need to be paying more attention to these trends, and what we must do to stop the spread of dangerous thinking. A professor at Concordia University who has witnessed this troubling epidemic firsthand, Dr. Saad dissects a multitude of these concerning forces (corrupt thought patterns, belief systems, attitudes, etc.) that have given rise to a stifling political correctness in our society.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

It is a scientific fact, which means we can measure it, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. Or so says, Professor Gad Saad, author of the national bestseller The Parasitic Mind and popular host of The Saad Truth podcast. Professor Saad roams through the scientific studies, the wisdom of ancient philosophy and religion, and his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity to provide one of the most provocative, helpful, and entertaining listens you are likely to encounter.