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In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives. Whether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers.

Why is it that a founder often turns into their own business’ worst enemy? What is one of the worst things you can do when trying to tell the world about your new venture? In this insightful book, full of practical ideas, advice, and a little of his dogma, Garry Mansell, a longtime entrepreneur and business advisor, reveals answers to these and many of the other common questions he has been asked in his career advising boards. The author helps you realize that business is simple and that life doesn’t have to be complicated.