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INSTANT NEW YORK TIMES BESTSELLER “Delicious. . . you should really, really give the book a read.” —Vogue During the greatest, most exciting years in the world’s greatest, most exciting city, Barneys New York was a place where fashion made culture and made history. In They All Came to...

Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"