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All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

"Clout" is an entertaining and honest guide to speaking publicly. This book will teach you how to effectively get your message across to other people - a skill in high demand from managers and employers. After becoming a bestselling book in Europe, Jesper Klit's "Personal Clout" is now available for the first time in English. Learn as the author shares some of the invaluable tools, lessons and methods he has picked up during the decades of experience he has from working as a communications consultant, TV journalist and media lecturer.