Résultats de "Ken Auletta" dans Toutes les catégories

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

A vivid biography of Harvey Weinstein—how he rose to become a dominant figure in the film world, how he used that position to feed his monstrous sexual appetites, and how it all came crashing down, from the author who has covered the Hollywood and media power game for The New Yorker for three...

The inside account of a financial meltdown that reshaped Wall Street. In 1983, Lew Glucksman, then co-CEO of the heralded investment bank Lehman Brothers, demanded the resignation of chairman Pete Peterson, with whom he had long argued over how to manage the company. Shockingly, Peterson, who had taken charge a decade earlier and led Lehman from near collapse to record profits, agreed to step down.

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media and have consulted with editors of major business and general-interest publications and with the deans of several schools of journalism in order to find the 30 best business stories from the past 12 months. Among the articles selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; and Steve Silberman on creating a borderless global cyber-marketplace, from Wired.

In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.