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Sir Ken Robinson's groundbreaking book The Element introduced listeners to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The Element has inspired people all over the world and has created for Robinson an intensely devoted following. Now comes the long-awaited companion, the practical guide that helps people find their own Element.

Ken Robinson is one of the world's most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization's history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critical issues of our time: how to transform the nation's troubled educational system.

The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the 21st century.

Parents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world's most influential educators, Robinson has had countless conversations with parents about the dilemmas they face. As a parent, what should you look for in your children's education? How can you tell if their school is right for them and what can you do if it isn't? In this important new book, he offers clear principles and practical advice on how to support your child through the K-12 education system.

There is a paradox. As children, most of us think we are highly creative; as adults many of us think we are not. What changes as children grow up? Organizations across the globe are competing in a world that is changing faster than ever. They say they need people who can think creatively, who are flexible and quick to adapt.

La clave del elemento reside en hacer especialmente bien aquello que nos apasiona.El mundo cambia a una velocidad vertiginosa. Es imposible adivinar cómo viviremos en el futuro: lo único que sabemos es que hará falta mucha imaginación y creatividad para transformarnos y afrontar los nuevos retos. Descubrir el Elemento es recuperar capacidades sorprendentes en nuestro interior, y desarrollarlo dará un giro radical no solo a tu entorno laboral, sino también a tus relaciones y, en definitiva, a tu vida.

Gracias a sus clásicos empresariales, como El nuevo mánager al minuto y El autoliderazgo y el ejecutivo al minuto, el autor best seller Ken Blanchard se ha convertido en un gurú de los negocios reconocido nacionalmente que presenta nuevos enfoques revolucionarios sobre la gerencia, el liderazgo, el servicio al cliente y más.