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First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Journalist, lawyer, and financier Claude M. Bristol (1890-1951) made a lifelong study of the practical powers of the psyche. In his 1948 classic The Magic of Believing, Bristol employed his skills as a journalist and straight-talking businessman to reveal this truth to the widest possible range of people. With a broad-ranging historical introduction and supplemental readings by scholar of esotericism Mitch Horowitz, this edition of The Magic of Believing is the definitive publication of Bristol’s mind-power landmark.

Includes never-before-published material from LaVey, including transcripts from his never-released “Hail Satan!” video Shares in-depth interviews with intimate friends and collaborators, including LaVey’s partner Blanche Barton, his son Xerxes LaVey, and current heads of the Church...

A compilation of rare works on the untold history and destiny of America by acclaimed occult writer Manly P. Hall. Writer and scholar Manly P. Hall (1901-1990) is one of the most significant names in the study of the esoteric, symbolic, and occult. His legendary book The Secret Teachings of All...

The Richest Man in Babylon by George S. Clason remains the time-tested guide to moneymaking that teaches you—whatever your income or financial state—how to maximize your finances to prosper and break free of debt, limitation, and fear. This new edition features an introduction by popular voice of esoteric ideas Mitch Horowitz along with Mitch’s notes and appendices that update this classic guide to encompass current issues of health insurance, revolving debt, and the “13 Rules of Good Luck” in boosting your career and money.

Fully reset and newly introduced by PEN Award-winning historian Mitch Horowitz, The Secret Destiny of America (1944) and America’s Assignment with Destiny (1951) are Manly P. Hall’s core statements on the esoteric purpose and occult backstory of the United States.

Napoleon Hill’s all-time classic of successful living is a must-hear—and lifetime companion—for anyone who wants to break away from depleting fears, limiting patterns, and unfinished plans to step into a life of dynamism, achievement, and true prosperity. This special edition of Think and Grow Rich features Hill’s complete 1937 text and the definitive introduction to the teacher’s career and methods by popular voice of esotericism Mitch Horowitz.

Can luck be learned? Absolutely - discover how in this special condensation of the landmark book on how to cultivate good fortune. A.H.Z. Carr's How to Attract Good Luck is not about carrying a rabbit's foot, or winning at games of chance. Rather it is a workable, practical program for increasing luck in all areas of your life, from career to relationships.

The metaphysical classic It Works is one of the briefest yet most incredible catalysts for supercharging your life. Beloved by millions since 1926, this concise program delivers a three-step technique that can give you a renewed sense of progress and possibility in your career, finances, home, and anything that matters to you. This new edition of It Works includes an introduction by popular voice of esoteric ideas Mitch Horowitz, who reveals the background of the book’s unnamed author, the sources of his ideas, and, most important, why they work.

In this amazing deluxe personal development collection, you will learn the magic secret to achieving what you most desire. In The Magic of Believing Claude M. Bristol will show you why “you are as your mind is,” and how to program your mind for success. Then, you’ll discover what Genevieve Behrend learned from her teacher, New Thought pioneer Thomas Troward, about tapping into Your Invisible Power so you can live the life of your dreams! Author Frederick van Rensselaer Dey will help you discover the mysterious “you” who cannot fail in The Magic Story.

Joseph Murphy’s 1963 classic The Power of Your Subconscious Mind gave millions of readers a radical new estimate of their possibilities. In his easily digestible volume, Murphy communicated the “hidden” truth of life: you are as your mind is. This is the master key that impacts wealth, health, career, relationships, and all forms of expression.

Originally published in 1922, The Initiates of the Flame is Hall's first exploration-and still one of his most powerful - of myth and symbol. Its chapters shine a light on the inner meaning of symbols, including the pyramid, holy grail, flame of wisdom, ark of the covenant, all-seeing eye, sword and stone, the elements of alchemy, and other gateways to the unseen world.

Details the author’s scientific experiments with psychics on telepathic powers and psychic phenomena Explores how shamanism, yoga, and Indigenous spiritual traditions provide the means to consciously cultivate psychic abilities Analyzes the biological, physiological, and...

Charles Fort’s classic of the paranormal is a definitive narration by esoteric scholar Mitch Horowitz.

History offers few records of war as vivid, haunting, and evocative as Erich Maria Remarque’s All Quiet on the Western Front. As enthralling to twenty-first century audiences as it was to those who first encountered the book in 1928, Remarque’s landmark tells the story of a young German volunteer who, with his comrades, moves from idealism to fatalism witnessing the horrors of mass killing and the intimate deaths of friends or the disfiguring survival of young men languishing in field hospitals.

“Formless intelligence” stands ready to carry out your wishes. With this key principle, success pioneer Wallace D. Wattles (1860-1911) introduced the world to The Science of Getting Rich. This edition of Wattles’ classic faithfully reproduces the author’s complete text as originally published in 1910. A new introduction by popular voice of esoteric ideas Mitch Horowitz contextualizes the historical background of the author and his pioneering publisher Elizabeth Towne.

In this authorized edition of Napoleon Hill’s The Master-Key to Riches, the philosopher of success describes the seventeen principles of wealth, productivity, and happiness available to all men and women. For both newcomers and longtime followers of Napoleon Hill’s work, The Master-Key to Riches is a vital guidebook to the time-proven steps that have transformed directionlessness or temporary defeat into enduring success.

The Science of Being Great, Wallace D. Wattles' final word in self-mastery and his finest work, will be of value to every person who seeks true fulfillment and the awakening of his or her highest potential. With its powerful message, this book is for everyone, at any age, who wants to make the most of themselves. It is a companion work to his other classic, The Science of Getting Rich.

Experience a complete understanding of mystical teacher Neville Goddard’s method for using the true nature of your imaginative powers of creativity as he succinctly lays out his ideas in this, his first full-length book, written in 1939. It is idealist philosophy taken to its razor-edge, argued with Neville’s typically jewel-like precision.