Résultats de "Natasha Hritzuk" dans Toutes les catégories
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Auteur(s): Natasha Hritzuk, Kelly Jones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Version intégrale
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Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrateur(s): Barbara Dellenback
- Durée: 7 h et 29 min
- Date de publication: 2020-07-27
- Langue: Anglais
- Entrepreneurship · Gestion et leadership
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