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Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture. The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements and social media. Our tastes are engineered in food factories, hacked by supermarkets and influenced by Instagram reels. Ruby Tandoh's startlingly original analysis traces this extraordinary transformation over the past seventy-five years.

How, in the space of a few decades, has food gone from “fact of life” to “national past time”; something to be thought about—and talked about—24/7? In this startlingly original, deeply irreverent cultural history, Ruby Tandoh traces how our culinary tastes have been transformed; how they’ve been pulled into supermarket aisles and seduced by Michelin stars, transfixed by Top Chefs and shaped by fads. All Consuming is a deep dive into the social, economic, cultural, legislative, and demographic forces that have reshaped our relationship with food.

Ruby Tandoh implores us to enjoy and appreciate food in all of its many forms. Food is, after all, what nourishes our bodies, helps us commemorate important milestones, cheers us up when we're down, expands our minds, and connects us with the people we love. But too often, it’s a source of anxiety and unhappiness. With Eat Up!, Tandoh celebrates one of life’s greatest pleasures, drawing inspiration from sources as diverse as Julia Child to The Very Hungry Caterpillar, flavor memories to jellied eels.

From no-frills butter cake to galaxy buns, Ruby will provide careful and clear instructions that explain what each step should look, feel and smell like. And if you're worried about keeping up, don't! In the pauses between steps, those moments where your fingers are enmeshed in dough or batter, she'll talk you through the emotive quality of food and its place in our lives.