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Basementality
- How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand
- Auteur(s): Ben Weiss
- Narrateur(s): Ben Weiss
- Durée: 7 h et 41 min
- Version intégrale
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Au global5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Histoire5 out of 5 stars 1
Basementality [beys-men-tal-i-tee] / noun: A mindset that blends foresight, scrappiness, flexibility, and passion, empowering you to turn vision into reality and achieve success. For 15 years, Ben Weiss created coffee and beverage products to mixed success. Then, during the Great Recession in 2009, he created Bai in the basement of his town house, disrupting the marketplace with a revolutionary beverage with five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben’s basement to a $1.7 billion acquisition by Dr Pepper Snapple Group.
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Basementality
- How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand
- Narrateur(s): Ben Weiss
- Durée: 7 h et 41 min
- Date de publication: 2020-08-19
- Langue: Anglais
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