Résultats lu par "Dick Estell" dans Toutes les catégories

From the author of the national best seller Chaos comes an outstanding biography of one of the most dazzling and flamboyant scientists of the 20th century that "not only paints a highly attractive portrait of Feynman but also . . . makes for a stimulating adventure in the annals of science." ( The New York Times).

In the best-selling tradition of Truman, two-time Pulitzer Prize-winning biographer David Herbert Donald offers a new classic in American history and biography - a masterly account of how one man's extraordinary political acumen steered the Union to victory in the Civil War, and of how his soaring rhetoric gave meaning to that agonizing struggle for nationhood and equality.

Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.

Millions of Americans, bored by dull textbooks, are in the dark about the most significant event in our history. Now New York Times bestselling author Kenneth C. Davis comes to the rescue, deftly sorting out the players, the politics, and the key events—Emancipation and Reconstruction, Shiloh and Gettysburg, Generals Grant and Lee, Harriet Beecher Stowe—and much more.

Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising - everything from positioning to printers, budgeting to billboards, creativity to conventions - even logos and signage. It is a great step toward understanding the complex and confusing world of advertising.