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Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

After the publication of his New York Times best-selling book, The Lean Startup, entrepreneur and author Eric Ries traveled the world helping companies of every size adopt the Lean Startup approach in order to become more nimble and experimental no matter what their mission. The Leader’s Guide collects and distills the practical, results-oriented advice Ries has dispensed to entrepreneurs, executives, and leaders at early-stage startups, blue chip corporations, and massive federal government agencies.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

It’s a bracing reality of 21st-century business: Most start-ups fail. What matters is how companies respond to failure - and how they break bad habits to foster innovation. In this invigorating conversation, you’ll hear how entrepreneur and author Eric Ries learned the hard way that it’s not enough to have a great idea. Successful businesses must continually test and refine products, leveraging feedback from real customers to make incremental improvements.

American entrepreneur, blogger and author Eric Ries talks to Audible about the release of his latest audiobook, The Startup Way. An intelligent, innovative and highly educational title, it has received rave reviews from critics and industry experts. In this exclusive interview, Eric discusses his journey from business mogul to celebrated author as well as his advice to companies of varying sizes in what he deems is an unknown and ever-changing time for the economy.