Résultats lu par "Jack Bennett" dans Toutes les catégories

No dictator can rule through fear and violence alone. Naked power can be grabbed and held temporarily, but it never suffices in the long term. A tyrant who can compel his own people to acclaim him will last longer. The paradox of the modern dictator is that he must create the illusion of popular support. Throughout the 20th century, hundreds of millions of people were condemned to enthusiasm, obliged to hail their leaders even as they were herded down the road to serfdom.   

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

J. B. Priestley was one of Britain's most significant writers. His output was prodigious: in his lifetime, he penned 26 novels, 39 plays and hundreds of essays. He enjoyed great success on stage, notably with Dangerous Corner, Time and the Conways and An Inspector Calls, which experimented with narrative structure and unorthodox theories of time. Included here are some of his most esteemed works, adapted for radio and brought together in one statement collection.

Henry VIII is Britain's most notorious monarch, remembered for his six wives and splitting the church in two for the sake of annulling his first marriage. But few know the full story of his tempestuous reign. This captivating biography chronicles Henry VIII's life and times, from his early childhood at Eltham to his dominant role as one of the leading players on the international stage. It includes his love affairs, military campaigns, the scheming and plotting of his courtiers and the way in which sex and politics were sometimes fatally intertwined with the Tudor Court.

My mother lied to me. My family is not my own. If it wasn’t for the genealogy test, I would never have known I was the child of another woman. Now I’m learning that I have four brothers I have never met. And one of them is a serial killer. My brother is taunting me to play his vicious game – solving his clues before he spills more blood. Who can I trust? How can I find and stop him before it is too late? And what if it is me he really wants?

1914. Tensions are reaching boiling point in Europe and the threat of war is imminent. Johnny Swift, a young and brash diplomatic clerk employed by the British embassy is sent to infiltrate the "Young Bosnians", a group of idealistic conspirators planning to murder Franz Ferdinand. The heir to the Austro-Hungarian throne, in a bid to liberate their country from the monarchy’s grip. Swift has been having an affair with his employer’s wife, Lady Elizabeth Smyth.

Antal Szerb’s superb novel, originally published in Hungarian in 1937, is now acknowledged as a classic of European literature. The story follows the misadventures of Mihaly as he travels to Italy on honeymoon with his new wife, Erszi. In Venice, he begins to tell her the story of his youth, dominated by his great friendship with the charismatic siblings Tamas and Eva Ulpius, who live in a crumbling mansion in Budapest. From that moment on the marriage begins to fall apart, as it becomes clear that Mihaly can never escape the ghosts of his past.

Engineering is everywhere, from the Large Hadron Collider to invisibly small circuits on silicon chips. The 50 Greatest Engineers celebrates the great achievements that have been made through the ages, containing profiles of the best-known and most innovative engineers of all time.