Résultats lu par "Jay Heinrichs" dans Toutes les catégories

Cats are skilled manipulators who can talk you into just about anything without a single word. They can get you to drop whatever you're doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down right this instant and provide a lap. On the other hand, try getting a cat to do what you want.... While it's hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this audiobook.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.

In Aristotle's Guide to Self-Persuasion, Heinrichs helps listeners persuade their most difficult audiences—themselves—by using techniques invented by the likes of Aristotle and Cicero and deployed by our culture’s most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones.