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Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift - a common phenomenon in which a prospect simply forgets about the product offering and goes dark - is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity.

Most real estate companies train salespeople how to farm leads and take an up. But when it comes to engaging emotionally with buyers, salespeople merely learn to survive. Real estate sales expert Jeff Shore argues that sales agents can thrive by building an emotionally charged and experience-based path to the sale. 

Something in your clients' lives isn't working for them right now, and they need a fix. They're on a mission - a mission to improve their lives. Your job is to connect to that mission so deeply the path to the sale literally roles out right in front of you. The 4:2 Formula gives you proven strategies for discovering your clients' needs and providing solutions that will change their world.