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While previous scholars of international history had focused on "great men" and their achievements, Paul Kennedy focused on the interdependent relationship between military might and economic growth. In his 1987 work, The Rise and Fall of the Great Powers, he shows why countries that balance the economic and the military can become "great powers." Those that fail to do so, however, risk imperial overstretch and failure.

Why do we want to justify our decisions, even if they appear to be irrational? The answer lies in cognitive dissonance, the mental discomfort we experience when we hold two contradictory beliefs at the same time. In A Theory of Cognitive Dissonance, first published in 1957, American social psychologist Leon Festinger investigates the problem. Festinger puts forward the idea that we have developed mechanisms to try to deal with the stress brought on by cognitive dissonance.

David Graeber's 2011 book, Debt: The First 5,000 Years, seeks to overturn hundreds of years of economic theory, specifically the idea that people have a natural inclination to trade with each other and that the concept of money developed spontaneously to overcome the inefficiencies of a bartering system. The US-born social activist uses his training as an anthropologist to trace the histories of money and of debt and reaches the conclusion that money was in fact created by the state as a means of exploiting the poor.

Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

Politics as a Vocation examines what makes good political leaders and explores the effects of political action on modern societies. On one level it summarizes the political scholarship of one of the founding fathers of social science. On another it reflects a leading German academic and political activist's practical concerns about the future at a time of great volatility following defeat in World War I.

Though written around 1513, more than 500 years ago, Italian diplomat Niccolò Machiavelli's The Prince is still both widely listened to and very influential. Listeners turn to it for its direct advice on the question of how to attain - and retain - power. Machiavelli's answer, in brief: Use any means necessary to make sure the state survives.

Some people think nationhood is as old as civilization itself. But for anthropologist, historian, and political scientist Benedict Anderson, nation and nationalism are products of the communication technology of the era known as the modern age, which began in 1500. After the invention of the printing press around 1440, common local languages gradually replaced Latin as the language of print. Ordinary people could now share ideas of their own.

Issues of human rights and freedoms always inflame passions, and John Rawls's A Theory of Justice will do the same. Published in 1971, it links the idea of social justice to a basic sense of fairness that recognizes human rights and freedoms. Controversially, though, it also accepts differences in the distribution of goods and services - as long as they benefit the worst off in society.

Since it was first published in 1973, A Random Walk Down Wall Street has been a highly influential best seller. Burton G. Malkiel demolishes the idea that investment "experts" can predict stock price changes and thereby "beat the market." With all available information that could affect the value of a company's shares known almost instantly to all investors, Malkiel says, shares quickly find the price that reflects that information. This is known as the efficient market hypothesis.

First published in 1948, Antonio Gramsci's Prison Notebooks is an important Marxist work that says we must understand societies both in terms of their economic relationships and their cultural beliefs. Gramsci wanted to explore why Russia had undergone a socialist revolution in 1917 while other European countries had not. So he developed the concept of hegemony, which is the idea that those who hold power in a society can maintain and use that power because of their own grip on cultural values and economic relationships.

Austrian-born economist Friedrich Hayek's 1944 work, The Road to Serfdom, analyzes the ways in which excessive government planning can erode democracy. Published while World War II still raged, the work draws influential parallels between the totalitarianism of both socialism and Nazism and increasing control exerted by Western democracies.

First published in 1973, Albert Bandura's Aggression: A Social Learning Analysis is a groundbreaking work that helped lay the foundations of the discipline of social psychology. Much of what we now know about the influences of the early childhood environment on delinquency and anti-social behavior can be traced back to Bandura's work. In the book, he uses the subject of aggression to demonstrate and explore the usefulness of what is called social learning theory.

Frantz Fanon's Black Skin, White Masks offers a radical analysis of the psychological effects of colonization on the colonized. Born in 1925 on the island of Martinique - at the time a French colony - Fanon witnessed firsthand the abuses of white colonizers and the system's effects on his country. His revulsion was only confirmed later in life when he worked as a psychiatrist in Algeria, another French colony. Fanon's work played a pivotal role in the civil rights movements of the 1960s and was later taken up by scholars of postcolonialist studies.

Since the 19th century, people have claimed that the prosperity enjoyed by the First World was the result of its devotion to unconstrained economic freedoms. In his 2003 book Kicking Away the Ladder, South Korean economist Ha-Joon Chang claims this was not the case and that, in fact, First World economic success was due to exactly the kinds of state intervention that traditional economic thinking consistently opposes today.

First published in 1651, Leviathan drove important discussions about where kings get their authority to rule and what those kings must, in turn, do for their people. This is known as the "social contract". Thomas Hobbes wrote the book while exiled from his native England following the English Civil War that unseated King Charles I. In the face of England's radical - if temporary - rejection of its monarchy, Hobbes wanted to explain why it was important to have a strong central government, which in his time meant having a sovereign at its head.

Traditionally, managers assumed people were lazy and would not work unless strictly controlled. McGregor, however, believed this form of management to be based on faulty assumptions about human nature, and felt that managers should reflect on their assumptions about what motivates people. He proposed they draw on research in psychology and the other social sciences to create working conditions that allow all employees to realize their full human potential.

London-born, Cambridge-trained historian Tony Judt explains how postwar European history reflects the drawn-out consequences of World War II - beginning with Nazi Germany's surrender in 1945 and ending with the collapse of the Soviet Union (1989-91). No historian before had written in such detail about recent European history, using those two events as bookends. Nor had anyone gone to such lengths to argue that Eastern and Western Europe - large nations and small - had a key characteristic in common.

In Philosophical Investigations, the Austrian philosopher Ludwig Wittgenstein presents a radical approach to problems in the philosophy of language and the philosophy of mind. In fact, he sets out a radically new conception of philosophy itself. Published in 1953, two years after Wittgenstein's death, many still consider it one of the finest works of 20th century philosophy.

Can the Subaltern Speak? is a classic of postcolonial studies, the discipline that examines the impact of colonial control on countries that gained their independence from European powers from the 1940s onwards. The essay, written in 1988 by Calcutta-born scholar Gayatri Chakravorty Spivak, argues that a core problem for the poorest and most marginalized in society (the subalterns) is that they have no platform to express their concerns, and no voice to affect policy debates or demand a fairer share.