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Celebrated music maven Erin Riley looked like she had it all: a 1960s Mad Men-style upbringing on Manhattan’s Upper West Side, then an escape to “find herself” in glamorous 1970s Hollywood, where she landed some of the most influential positions of the 1980s music industry. She hung out with rock stars like Keith Richards, Steven Tyler, James Taylor, and Jon Bon Jovi and chose the hit records for America’s #1 rock & roll radio station, WMMR-FM. But her colorful, raucous, rock & roll life hid dark secrets.

The story behind ESPN's founding — an electrifying, high-stakes journey that embodies the spirit of innovation, one that will inspire, entertain, and teach you lessons about entrepreneurship, perseverance, and thinking big. Bill Rasmussen, whose perspective is as close to the heartbeat of...