Résultats lu par "Randy Olson" dans Toutes les catégories

In this ground-breaking and original book, Lincoln but Trump, Randy Olson introduces a whole new quantitative component to both narrative structure and, crucial for today’s world, messaging. Here, for the first time ever, are two very simple but powerful “narrative metrics” that now make possible the “narrative diagnosis” of content. The metrics do for storytelling the same thing a doctor does to assess your health — i.e. they tell you if you have a problem.

The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report...pretty much all communication. There is no other audiobook on the ABT framework. There is no other analytical model for narrative structure like the ABT framework. This is a new and unique resource.