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A fleet of boats dock at the port of Sanjan in Gujarat in 720 CE. They carry 18,000 frightened souls fleeing the cruelty of Iran’s Umayyad Caliphate. Chanting Sanskrit-like prayers, the high priest consecrates a sacred fire to thank their god, Ahura Mazda, leading them to a new home and hope. He uses a mysterious substance to spark the flame, but few know of its miraculous properties or provenance.

Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.

Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World’s a Stage, Ambi Parameswaran offers a concrete road map towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.

Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand.