Résultats lu par "Susan Payton" dans Toutes les catégories

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

Where do we go from here, and in practical terms, what must we do to get there? When the contributors to this volume were asked this question, their responses were immediate and impassioned. Leading women thinkers—psychologists, writers, futurists, environmentalists, business consultants, activists, and artists—representing the broadest spectrum of religion, philosophy, spirituality, and ethnicity surveyed the cultural landscape and offer their collective insight into how we can navigate these turbulent times.