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From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion.

It's raining blood on the village of Happenstance. As the end of summer beckons, the local folk are planning the festival of Tatty Bogle. Hideous scarecrows are appearing all over the place, and almost everyone is behaving as if they're fudgeknocking bananas. Retired TV star Tom Baker is in the garden making friends with cabbages (especially Eric), and Mrs Frimbly is up to curious, malinky deeds of her own.

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry. This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better. The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.