Academic Leadership

Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.

Updated and expanded for its 20th anniversary, Camp is former Disney CEO Michael Eisner's coming-of-age story about his time in camp and how the indispensable lessons he learned there continue to influence him in business and in life. Over the years, as a camper and a counselor, Michael Eisner absorbed the life lessons that come from sitting in the stern of a canoe or gathering around a campfire at night. In this deeply personal memoir, he recounts his experiences at one remarkable summer camp and examines how they helped turn him into the man he is today.

From John Mack, former CEO of Morgan Stanley, an intimate personal memoir and riveting business story, recounting how he helped grow the company from 300 to 50,000 employees over four decades, transformed a notoriously competitive culture into a successful and collaborative one, and lead the company through the 2008 financial crisis. With humor and honesty, Mack shares advice on both business and life: how to create a culture of team players, how to keep perspective during crises, how to make difficult decisions when all eyes are on you, and more.

Veteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

To most Canadians, the Molson name is part of the very fabric of Canada. Since 1786, when John Molson founded his first brewery in Montreal, it has become synonymous with beer, hockey, and philanthropy. Few realize, however, how close the family came in recent years to losing control of the enterprise. Back to Beer...and Hockey offers intimate details of the life and work of Eric Molson, who not only saved the company, but positioned it to thrive as a global brewery into the 21st century.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

The motivating host of one of the nation's largest leadership conferences offers a collection of inspirational and applicable life lessons through conversations with various high-profile people. One Question invites you to peer over the shoulder of a master interviewer with access to today's best and brightest as he delivers carefully crafted questions and collects answers guaranteed to surprise, challenge, and inspire.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles she’s conquered being Black and a woman.

United Airlines, the iconic brand that invented the “Friendly Skies” and built modern aviation, found itself amid rough turbulence and was anything but united in 2015. With its reputation in freefall, operations and profits cratering, customer and employee trust fraying—and competitors pushing into coveted routes—United needed a new captain to turn things around, fast.

In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Listen to the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin’ Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

For aspiring chefs, seasoned cooks, or anyone with an appetite for personal growth and leadership insights, Chef's PSA: Bad Sous, Good Chef is a must-listen. It's more than just a story—it's a journey towards becoming your best self, served up in a delectable narrative that will leave you hungry for more.

CEO of Hint, Inc., and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable”, but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves.

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.