Advertising Marketing

Are you looking to increase traffic to your website or web service? Google AdWords is among the best ways to do so. This audiobook aims to help you navigate the sometimes confusing world of Internet marketing, specifically in the Google AdWords space. We will walk you through the benefits of using AdWords and the types of advertising you can do. We will show you how to set up an account and build a campaign. And finally, we will reveal to you the secrets of keyword selection, the power of ad descriptions, and the best conversion optimization techniques.

Have you ever wanted to expand your brand and product sales through e-commerce marketing? Have you ever wanted to use Facebook Ads? Do you want to grow your business through the best social media company of the moment? Then keep listening! Facebook Ads are your best approach to ensure you reach your target audience effectively while saving your revenues! This audiobook enables you to understand how to maneuver and develop the most successful ads in the e-commerce sector. This audiobook gives clear guidelines for Facebook advertising.

The complete guide to internet marketing for the kitchen and bath remodel industry is your complete overview of what it takes to maximize your opportunities online in terms of leads, calls, and revenue. There are a number of channels/mediums to consider for your business when you look at the online marketing space. Whatever your business, this audiobook has the plan for you.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

The business world today is going through a huge transformation. Businesses are taking advantage of the Internet to gain a competitive advantage in their marketing operation. From time to time, we have come across businesses willing to go the extra mile and market their businesses over the Internet. Without a doubt, this is not a new thing. There are various ways in which companies can market their brands over the internet. Social media, for example, has been a great platform where companies can sell their brands.

Are you a sage on the stage—or a guide on the side? Good leaders are one. Great leaders are both. In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that...

There is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook advertising. You will learn: all of the different ways you can advertise on Facebook, how to decide which form of advertising will work most effectively for your business and objectives, B2C vs. B2B advertising on Facebook, and much more.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand. An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve.

Craig Keller is LA’s preeminent ad man: wealthy, powerful, and a notorious playboy. At least, that is what he’d like everyone to think. In reality, Craig’s business is plummeting at the hands of blonde bombshell and spurned ex-girlfriend Hayden Towne. He is also haunted by the gruesome death of his brother, which occurred under suspicious circumstances.

Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms? Have you tried endless other solutions, but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. You see, making social media work for your marketing purposes does not have to be difficult.

Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för din webbplats? Då har du kommit rätt! I denna banbrytande bok guidar SEO-experten Jorge Castro dig genom de essentiella aspekterna av SEO, från grunden till avancerade taktiker som han själv använder. Och det bästa av allt? Vinsten från boken går till Barncancerfonden! För den oinvigde, SEO är konsten och vetenskapen att optimera din webbsida så att den rankar högt i sökmotorer som Google.

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward.

Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. You can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.

Three books in one boxset.

Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen. Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern.

In collaborazione con CHORALIA, un saggio - che è anche una guida pratica - sulla trasformazione delle attività di vendita nell'era digitale. Smart Selling non significa semplicemente trasporre in digitale un comportamento tradizionale. Significa rivedere del tutto l'approccio. E questo libro fornisce le linee guida e illustra i comportamenti specifici necessari per adattarsi ai cambiamenti del mercato.

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!