Art Business

The training to become a fighter pilot is among the most competitive and difficult in the world with less than one-in-a-thousand succeeding. Pushing a cutting-edge jet to its limits at over 1,000 mph means that every split-second decision can have catastrophic consequences. This extreme environment has forged a group of warriors who for the last 50 years have been considered at the apex of decision-making theory and practice. In The Art of Clear Thinking Hasard Lee distills what he’s learned during his career flying some of the Air Force’s most advanced aircraft.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

Presenting 12 breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.

Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz-kid CEO of a Swedish start-up celebrated his company's US launch. In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shock waves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.

Are you looking to gain an edge in business, relationships, or daily challenges? Do you want to master the art of strategy, clarity, and decisive action to overcome obstacles and achieve success? If so, The Art of War by Sun Tzu is your ultimate guide. Imagine navigating life’s challenges with the precision and foresight of a master strategist. Picture yourself confidently tackling obstacles, adapting to change, and seizing opportunities before they slip away - all while avoiding unnecessary conflict.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

Dans un monde où la communication est essentielle, maîtriser l'art de parler en public peut transformer votre vie. Que vous soyez étudiant, professionnel, entrepreneur ou simplement désireux de dépasser vos peurs, ce livre est votre guide ultime.

In this valuable resource guide for both beginners and professionals, veteran songwriter, producer, arranger, vocalist, music director, and educator Larry D. Batiste shares practical advice and tips from his decades of experience in ways that are bound to help all listeners improve their songwriting skills. Through this book, listeners will learn the craft of professional songwriting, including the ins-and-outs of song structure, lyric and melody writing, and the essential elements of a hit song.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

Want to learn how to make people laugh out loud? How to Make People Laugh is a book that targets regular comedians, such as you and me. It does not try to transform you into a professional comedian. Instead, it puts comedy in the spotlight of everyday life. With this book, you will learn techniques that you can easily incorporate at parties or even in regular banter with friends and colleagues.

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

Oratory is one of the most influential skills in history, capable of shaping societies, transforming thoughts, and consolidating leaderships. This book presents a comprehensive study on the fundamentals, techniques, and philosophy of rhetoric, exploring its evolution from Antiquity to the challenges of communication in the digital era. Based on the teachings of Aristotle, Cicero, and Quintilian, the work analyzes the essential principles of persuasion, including ethos, pathos, and logos, and details strategies that make the speech more effective and impactful.

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.