Art Business

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

The proven model that offers powerful and elegant strategies for leaders. How Great Leaders Think: The Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want.

You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller, The Art of Negotiating, which was the first on the subject of negotiating.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.

With the countless distractions that come from every corner of a modern life, it's amazing that we're ever able to accomplish anything. The Power of Less demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary - freeing you from everyday clutter and allowing you to focus on accomplishing the goals that can change your life for the better

Mark Schwartz, author of leadership classics A Seat at the Table and The Art of Business Value, reveals a new (empowering) model for the often soul-shattering, frustrating, Kafkaesque nightmare we call bureaucracy. Through humor, a healthy dose of history and philosophy, and real-life examples from his days as a government bureaucrat, Schwartz shows IT leaders (and the whole of business) how to master the ways of the Monkey, the Razor, and the Sumo Wrestler to create a lean, learning, and enabling bureaucracy.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Today, even as so many of us spend hours in front of screens and in the virtual world, there is a growing movement that recognizes the power in the personal, the imperfect, the handmade. Eric Gorges, a metal shaper, taps into that hunger to get back to what's "real" through visits with the fellow artisans he has profiled for his popular public television program. In this book, he tells their stories and shares the collective wisdom of calligraphers, potters, stone carvers, glassblowers, engravers, wood workers, and more while celebrating the culture they've created.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

Fully revised and updated-with Jeanne Martinet's trademark wit and practicality, The Art of Mingling hands you the keys to feeling at ease in any social situation Does the idea of going to a large party make your mouth go dry? Are you more comfortable on Facebook than face-to-face? You're not...

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.

How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Born into one of the wealthiest families in America - he was the youngest son of Standard Oil scion John D. Rockefeller, Jr., and the celebrated patron of modern art Abby Aldrich Rockefeller - David Rockefeller has carried his birthright into a distinguished life of his own.

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.