Art Business

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

Negotiation occurs in all aspects of our lives and has been an integral part of human relationships since ancient times. Improving our ability to negotiate is a skill that is relevant to everyone and can be applied to personal relationships, work issues, and even day-to-day communication as well as the more obvious arenas for negotiation such as business.

This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could’ve possibly made. The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

En "Conversaciones con Billy Wilder" el legendario director, ya nonagenario, accedió por primera vez a hablar extensamente sobre su vida y obra. Entrevistado por Cameron Crowe, en sus páginas habla de su experiencia en el mismo corazón de Hollywood, así como sobre guiones, fotografía y...

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.

Seinfeld, Friends, Frasier, ER, Cheers, Law & Order, Will & Grace…Here is the funny, splashy, irresistible insiders’ account of the greatest era in television history -- told by the actors, writers, directors, producers, and the network executives who made it happen…and watched it all fall...

In the midst of a world filled with disagreements and disputes, the art of effective argumentation stands as a beacon of clarity. Doug Madden, in How to Argue Like a Lawyer, transforms the courtroom strategies used by seasoned attorneys into everyday tools for clear communication, productive disagreements, and mutual understanding.

“Transformative.”—Greg McKeown, New York Times bestselling author of Essentialism and Effortless Change your mindset from problem-focused (“yes, but”) to opportunistic (“yes, and”) using omdenken, the Dutch art of flip thinking—from the bestselling author and founder of the...

The Danes have hygge. The Swedes have lagom. Now, Laura Weir, a beloved lifestyle journalist and editor-in-chief of London Evening Standard’s weekly ES magazine, introduces American readers to the Brits’ best-kept secret—coziness—an indulgent, luxurious, yet unfussy way of creating...

A delicious romp through the heyday of rock and roll and a revealing portrait of the man at the helm of the iconic magazine that made it all possible, with candid look backs at the era from Mick Jagger, Keith Richards, Elton John, Bono, Bruce Springsteen, Paul McCartney, and others. The story...

If your people know you care about them, they will move mountains. Employee engagement and loyalty expert Heather Younger outlines nine ways to manifest the radical power of caring support in the workplace. Heather Younger argues that if you are looking for increased productivity, customer satisfaction, or employee engagement, you need to care for your employees first.

DJ Magic Kenny's "The DJ Bible" offers insights on becoming a professional DJ. Key points include the importance of genuine passion for music, understanding DJ history, and the role of DJs in creating communities and providing music therapy. DJ Magic emphasizes the need for a strong brand, including a catchy name, professional logo, custom DJ drops, and a consistent online presence. He advises on networking through social media, maintaining integrity, and understanding business practices such as contracts, deposits, and pricing.

Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.). However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as well as we should be. In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction.

When George McCullagh bought The Globe and The Mail and Empire and merged them into the Globe and Mail, the charismatic 31-year-old high school dropout had already made millions on the stock market. It was just the beginning of the meteoric rise of a man widely expected to one day be prime minister of Canada. But the charismatic McCullagh had a dark side. Dogged by the bipolar disorder that destroyed his political ambitions and eventually killed him, he was all but written out of history.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.