Max Zanan

You know that tomorrow brings sudden economic shocks and ruthless competitors ready to wipe out decades of hard work. This book is built for elite dealership leaders who refuse to let market chaos catch them off guard.Right now, rising regulations and digital disruptors are quietly eating away...

This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could’ve possibly made. Unfortunately, I see dealer principals/general managers/general sales...

This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws...

Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift....

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very...

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation....

The Warranty Revolution: How Offering Procedure Warranties Can Transform Your Practice is a game-changing guide for dental practice owners looking to increase patient satisfaction, boost revenue, and reduce financial risk. Drawing on insights from the automotive industry, Max Zanan reveals how...