Art Career

At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

Popular YouTubers the Labrant Fam share their inspiring love story of how Savannah, a young, single mom, fell in love with Cole, a 19-year-old from Alabama, highlighting the redemptive, surprising nature of God at work in our lives. The Labrant Fam—Cole, Savannah, and their daughter...

Learn the craft of creating a page-turning romantasy novel in this easy-to-follow guide from writing expert and renowned author of The Savior’s Series, Jenna Moreci. In How to Write Romantasy, Moreci takes you from your first kernel of inspiration through the resolution of your novel, ensuring...

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

The author of The Holy or the Broken and former editor-in-chief of Vibe brings his “thoughtful and illuminating” (The New York Times) insight to Fleetwood Mac’s iconic album Rumours, celebrating its story, mythology, and enduring impact. On January 1, 1975, struggling young...

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

Have you ever wondered why some people seem to grow stronger with every challenge, while others feel trapped by self-doubt? It’s frustrating to watch others make progress and question why you can’t experience the same breakthroughs. Negative thoughts have a way of creeping in, convincing you that your skills are limited and that you’re destined to remain where you are. This can weigh heavily on your heart, making it hard to believe there’s a path forward. But what if you could turn self-doubt into confidence?

Inspired by the indomitable spirit of Audrey Hepburn, this gripping story follows two extraordinary sisters as they reunite after World War II, embarking on a journey of justice, survival, and secrets amid the backdrop of the Red Scare in Hollywood. A new name, a new country, and a coveted title...

If I were a movie star, I would jet to places around the world. I would wear fancy costumes and get my hair and make-up done. I would make audiences laugh and cry. Dream big, and see what fun it is to be a movie star.

Who works in a theater? What is the green room? How do actors know where to stand on stage? Who controls the lights? Go on a guided tour of a theater to find out! Meet an actor and a director, see how the lighting works, hear the orchestra tune up, and watch as cast and crew get ready to perform.

If I were a ballerina, I would wear pointe shoes. I would stretch my legs and leap across the stage! Dream big, and see what fun it is to be a ballerina.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

Transform your passion for sewing into a profitable couture business with Bespoke Couture Business Secrets – your essential audiobook guide to mastering your craft, building your brand, and achieving financial success in luxury fashion. Packed with actionable strategies and insider insights, this audiobook empowers you to turn couture dreams into reality. Discover how to: Choose Your Specialty: Identify and align your unique niche. Build Irresistible Offers: Craft compelling offers that showcase your skills.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

In this luminous memoir, Rita Moreno shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—and one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys. Born Rosita Dolores Alverio in the idyll of Puerto...

Here at last is a clear, easy-to-follow interpretation of the classic Chinese text The Art of War by Sun Tzu which incorporates modern business lessons to make this relevant and accessible to today's executive facing strategic and competitive challenges. For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation.