Art Research

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Throughout a long career as a special and foreign correspondent for major Italian publications and the state-owned broadcaster RAI, Marco Lupis has been up close and personal with many of the people who have shaped the world as we know it. In this book, Lupis recalls the most important interviews of his career, not only with brave men and women who dedicated their lives to fighting injustice and abuse of power, but also with some of the biggest names of the modern era.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.

In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo.

In the haunting tradition of Joe McGinniss's Fatal Vision and Mikal Gilmore's Shot in the Heart, True Story: Murder, Memoir, Mea Culpa weaves a spellbinding tale of murder, love, and deceit with a deeply personal inquiry into the slippery nature of truth.

Escrever é fundamental. Afinal, quem, nos dias de hoje, não precisa mandar mensagens pelo correio eletrônico, escrever relatórios, fazer vestibular, ou produzir uma matéria jornalística? Este audiolivro, inicialmente destinado a jornalistas e profissionais do texto, é o mais claro e bem-humorado que qualquer um que precise escrever bem pode obter. Donas de texto impecável, agradável e atual, Dad Squarisi e Arlete Salvador mostram como é possível redigir de modo adequado e elegante.

Lo has hecho todo bien este semestre. Asististe a todas tus clases y tomaste copiosos apuntes en cada conferencia. Por lo que a ti respecta, estás preparado para los finales. Lo único es que, esos apuntes que te parecían tan geniales... ¡Ya no tienen ningún sentido! Imagínate otra situación en la que estás en una reunión de trabajo importante. Estás garabateando furiosamente, temiendo perderte algo de lo que se dice sobre el gran proyecto. Después, tu jefe se te acerca para pedirte una copia.

John Gaspard's More Popcorn Principles: The Sequel! (Further Cinematic Storytelling Strategies for Novelists) is an illuminating guide that takes you on a cinematic journey, revealing the secrets to crafting compelling narratives and characters that resonate. This book is an invaluable tool for any aspiring or seasoned novelist, blending Gaspard's deep understanding of the art of storytelling with inspiration from the world of film.

¿Por qué y para qué se escribe? ¿De dónde provienen las ideas que estimulan y alimentan a un escritor? ¿Cuál es el motor que impulsa la creatividad? Para Federico Reyes Heroles estas preguntas constituyen una curiosidad esencial, el núcleo de una pasión de vida. Para responderlas, nos propone un recorrido que parte de su experiencia personal y sigue las pistas de otros escritores que sondearon sus propios procesos creadores. Al poco tiempo, el explorador descubre que no puede quedarse en el ámbito de la literatura.

If you want your characters to seduce like an interrogator, dominate like a profiler, and manipulate like an intelligence officer—you’re on the right track. Cops, Detectives, FBI agents, CIA operatives (if you ever get the rare chance to meet one), and top criminal attorneys—they’re more than just power players in sexy uniforms. They carry something deeper. It’s not just the badge, the suit, or the commanding stance—it’s knowledge. The psychological insight. The ability to read a person’s every tell, to spot desire before it’s spoken, to push just enough before pulling back.

Do you want to learn how to craft great stories that will inspire, engage, and entertain? If you're looking for a guide that will teach you the secrets of storytelling, look no further. Crafting Great Stories by Gerald Gallagher will help you craft detailed, three-dimensional stories. It will help you discover how to craft a tight plot, construct believable characters, and write with a consistent voice. This book is not only for those who want to become writers. Whether you are a playwright, screenwriter, or short story writer, Crafting Great Stories will help.

Intended for aspiring screenwriters, this is a surprisingly refreshing and entertaining how-to audiobook that tackles the medium of film. A long-time educator and respected expert in the field, Achtenberg approaches his topic from a position of deep understanding, producing a guide that at times reads like a philosophical treatise but for the healthy dose of wit and humor throughout. Indispensable for serious students of film and screenwriting, this audiobook will also prove a pleasingly insightful listen for movie aficionados and enthusiasts alike.

At least 12 million people listen to Osgood every day on CBS radio, and millions more watch him on CBS News Sunday Morning. All of them would agree that no one delivers quite the way he does the offbeat stories that make listeners stop and pay attention; the commentaries in which he shares his sense of wonder, dismay, or amusement; the well-spun tales of irony that often burst forth into wordplay or even poetry.

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life? When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia.

Verschiedene literarische Genres bedürfen entsprechender Voraussetzungen und Formen. Das Genre, das in unserem Fokus steht, ist das Drehbuch-Genre und - man wird es kaum für möglich halten - auch dieses Genre bedarf theoretischen Grundwissens. Wie alle anderen literarischen Gattungen folgt auch das Drehbuch festen Regeln in Bezug auf inhaltliche und formale Gestaltungsaspekte.

Hörwissen für Eilige: audissimo. Das 30 -Minuten-Hörbuch

Packende treffende Sprache - wie geht das ? Wie kann man mit fesselnden, anschaulichen Beschreibungen und genau den richtigen Wörtern den Leser aktiv ins Geschehen holen? Schreiben ist ganz einfach! In diesem praxisorientierten Audio-Ratgeber erfahren Sie es.

From his best-selling series The Art of World Building, author Randy Ellefson has collected some of his best advice from every chapter in small, bite-size tips. All three books are represented in the topics covered: Creating Life, Creating Places, and Cultures and Beyond.

Este es el relato de una reportera de guerra, Adriana Aristizábal, quien estuvo atrapada en la tormenta del conflicto y quien presenció a finales de los años noventa, el fuego cruzado entre guerrilleros de las Farc, paramilitares y las fuerzas armadas, época en la que se registró el punto más álgido del conflicto en Colombia.

Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income. So he is expert in writing, publishing, and marketing books for historical martial artists, and in this book he’ll teach you how to do it. The goal of training manuals is to teach skills.