Behavior Business

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn’t rely on you putting in more hours, this book will show you the way.

Where common DEI initiatives have failed, this book instead offers a results-based, systems-focused, all-inclusive, and universally beneficial framework to help bring about real social change in the workplace. This can be achieved through the FAIR framework: Fairness—Promote equitable treatment by addressing systemic barriers and ensuring transparent, just practices for all.

We are living in a time of unprecedented crisis and breakdown. But amid the chaos, small "islands of coherence" are emerging—localized pockets of pioneering thought leaders taking action to begin to catalyze multi-system transformation.

Qui n'a jamais eu le trac avant de s'exprimer en public ? S'exprimer de manière claire et convaincante est pourtant un levier essentiel pour défendre ses idées, que ce soit à la machine à café ou devant une salle pleine à craquer.À travers 10 séances d'autocoaching, vous développerez les compétences clés pour : clarifier vos idées ; structurer votre histoire ; mettre en scène votre présentation ; incarner votre projet ; impliquer le public ; gagner en confiance.

Award-winning investigative journalist and contributing Wired editor Scott Carney leads listeners on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

New York Times Bestseller “Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling...

Americans are taught to believe that upward mobility is possible for anyone who is willing to work hard, regardless of their social status. Yet it is often those from affluent backgrounds who land the best jobs. Pedigree takes listeners behind the closed doors of top-tier investment banks, consulting firms, and law firms to reveal the truth about who really gets hired for the nation's highest-paying entry-level jobs, who doesn't, and why.

When you tame your most impulsive, primitive reactions to the crazy situations you face every day, you'll help others do the same. Tame the Primitive Brain offers a new and simple system to understanding and controlling the behavior of others. Noted body language, behavior, and communication expert Mark Bowden explains the fastest and most effective ways to understand why someone acts toward you the way they do; why you react to their behavior in the way you do; and most important, what exactly to do to achieve the right outcomes.

How would you like to be calmer, less distracted, more productive, and more content at your job? You might think it would take more hours in the day, a better boss, more support, less interference, a shorter commute - and the list goes on. Most of the things we think would help are either not in our control or simply not realistic. But there is one thing we can do to achieve the qualities we seek, and it can be done invisibly and often: meditation.

In today’s fast-paced digital world, maximizing productivity isn’t just about working harder—it’s about working smarter. AI-Powered Productivity Tools is your essential guide to understanding and leveraging artificial intelligence to streamline tasks, boost efficiency, and transform how you work and collaborate. This book demystifies the rapidly evolving landscape of AI-driven tools designed to handle repetitive tasks, optimize decision-making, enhance communication, and unlock creativity.

In our distracted, divisive world, the transformative power of true listening has never been more essential. Radical Listening is a revolutionary guide to mastering this vital skill from renowned experts Christian van Nieuwerburgh and Robert Biswas-Diener. Moving beyond simply hearing words, their groundbreaking framework teaches you to actively cocreate meaning and connection.

According to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives. Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day.

"A must-read that topples the idea that emotions don't belong in the workplace." --Susan Cain, author of Quiet A hilarious guide to effectively expressing your emotions at the office, finding fulfillment, and defining work-life balance on your own terms. How do you stop the office grouch from...

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master...

The Japanese people have always seen themselves as a nation uniquely apart. Their exquisite art forms and elegant culture, military prowess and technological precision, have long been the envy of friend and foe alike. Today, even as Japan adapts to a rapidly changing world, its traditional culture and consensus-based philosophy have proved remarkably resilient. Culture Smart! Japan will broaden your perception and understanding of this complex, rich, and dynamic society.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

The scenario is all too familiar: a qualified, motivated professional woman does everything she can think of to secure a coveted promotion. After years of investing her time and energy in the company, she is ready to advance. Later, she is shocked and dismayed to find that not only was she passed over, but the successful candidate had fewer qualifications and little to no familiarity with the practical side of the business. What happened?