Behavior Business

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

This book offers a concise, accessible guide to the key concepts and applications in Otto Scharmer's classic Theory U. Scharmer argues that our capacity to pay attention coshapes the world. What prevents us from attending to situations more effectively is that we aren't fully aware of that interior condition from which our attention and actions originate. Scharmer calls this lack of awareness our blind spot. He illuminates the blind spot in leadership today and offers hands-on methods to help change makers overcome it through the process, principles, and practices of Theory U.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

This book is for anyone who has experienced a difficult person at work. Revealing the nine different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively.

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.

Et si votre gentillesse était votre superpouvoir ? Avez-vous déjà entendu dire que la gentillesse était une faiblesse ou qu'être "trop gentil" pouvait vous empêcher de réussir ? Et si vous découvriez aujourd'hui que votre gentillesse est au contraire votre plus grande force et qu'elle est, une fois bien canalisée et comprise, "la" valeur indispensable à votre réussite personnelle et professionnelle ?

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life.

We typically work most directly with a small group of no more than 10 people, and in that team, we have a high degree of influence. Charlie Gilkey, an internationally known thought leader on productivity, planning, strategy, and leadership for creative people, explains how changing our team's habits can change our company's culture since that culture is always just an aggregation of its various teams' work habits.

This book first introduces gentelligence as a powerful business strategy, and shows why it is critical for the future of work. It then presents a practical guide and a call to action for leaders of all ages to unlock the potential strengths of each generation. Listeners will learn how an intergenerational workforce can be reframed as a profound business opportunity, and discover how gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

Researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".