Behavior Business

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Today, new technologies, the increased role of social media, and the ubiquity of remote work have resulted in more polarized workplaces, the breakdown of social mores, and downright rude behavior. These days, it seems like there are more people we can't stand—not fewer—and, too often, if we aren't yelling at each other, we've just quit talking altogether. The global bestseller Dealing with People You Can't Stand has been helping people make the best of tough situations for nearly three decades, and this new edition has been fully updated to address the needs of our time.

In A New Kind of Diversity, best-selling author Tim Elmore brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the American workforce has ever seen: the vast diversity of several generations living—and working—together.

Discover your communication style and elevate consciousness at work to build trust, strengthen collaboration, relieve stress, and improve well-being. Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our...

Corporate America continues to struggle with racial equity in a post-George Floyd world. As the United States becomes more diverse and the public consciousness continues to shift, successful racial equity efforts in the workplace are needed now more than ever. Decentering Whiteness in the Workplace exposes the ways that white culture and expectations are centered in the modern American workplace and the fears within corporate spaces about talking candidly, openly, and honestly about whiteness, white supremacy, and anti-Blackness.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.

What if the secret to being your best, attracting people, and leading people was merely knowing what, why, and how to commit to people? All you have ever wanted was to have more meaningful relationships, attract others to your cause, and be able to make a difference in the lives of the people around you. You can have all this and more when you harness the power of the commitment.

Expert facilitator Maria Morukian provides the guidance you need to develop the knowledge and skills required for DEI training. Morukian covers the historical underpinnings and rationale for DEI work; takes you through the process of organizational assessment, design, and delivery; and offers strategies for embedding DEI and promoting sustainability through collaborative practices and dialogues, allowing you to develop and understand your own identity lenses and biases. Reflection questions and worksheets are included in every chapter.

Boundaries, Priorities, and Finding Work-Life Balance is filled with practical advice from HBR experts who can help you answer questions like: How do I set clear boundaries around my work life and my personal life? How can I pursue my passions while making time for my job? What are the signs of burnout and how do I conserve my energy? What steps can I take to protect my mental health at work?

Experience the power of Metronomics with The M Game, the streamlined definitive guide to Metronomics crafted by celebrated entrepreneur and CEO+Leadership team coach Shannon Susko. This essential monograph demystifies complex business concepts and offers a clear path to sustainable growth and innovation in today's competitive global marketplace. With engaging case studies and real-world examples, also available on themgamebook.com, Shannon demonstrates how Metronomics fosters balance, rhythm, and growth within organizations, propelling them to new strategic heights of success.

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

The new science of why we quit, whether we should, and how to make the right choices for our work and lives, by the organizational psychologist who predicted the Great Resignation Most of us are just one event away from leaving our job. Conventional wisdom and lists of the “top reasons people...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Toxic workplaces take all kinds of forms—whether it's a narcissist boss who belittles and bullies, colleagues who backstab and gaslight, "work friends" who drain you with endless complaining, or a culture of overwork and burnout. It can feel impossible to know whether to speak up and when to keep your head down. Do you try to address it head-on, go to HR, or play office politics? The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while helping you maintain your mental health and your self-respect in some of the toughest situations at work.

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

By anchoring your understanding of productivity in God's plan, What's Best Next gives you a practical approach for increasing your effectiveness in everything you do. There are a lot of myths about productivity--what it means to get things done and how to accomplish work that really matters. In...

Winner of the 2019 National Business Book Award A groundbreaking take on how complexity causes failure in all kinds of modern systems—from social media to air travel—this practical and entertaining book reveals how we can prevent meltdowns in business and life. A crash on the Washington, D.C...

We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?