Behavior Business

Whatever the desires of your heart, Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world and you don’t have to be rich and famous or lead a big organization to...

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

The Outward Mindset presents compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets. And it provides simple yet profound guidance and tools to help bridge this mindset gap.

Moral, sexuel et sexiste, discrimination raciste, homophobe... vous pensez être victime de harcèlement au travail, réagissez ! Que faire ? Quelles preuves recueillir ? Qui alerter ? Comment survivre dans l'entreprise ? Qu'est-ce qui justifie de porter plainte ou de faire appel à un avocat ? Comment négocier son départ ?

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Become an extraordinary results-producing champion for humanity and yourself! In life there are two types of people. The first are those who are nice, good-hearted, and compassionate but can’t make much happen. The other kind can make everything happen - they’re the creators, the go-getters, and the aggressive producers in society - however, they’re often self-centered, greedy, and unethical. Wouldn’t it be great if you could make things happen in a really big way but not lose your integrity?

First published in 1937, Think and Grow Rich is one of the most influential personal development books of all time—an enduring blueprint for success that has transformed millions of lives worldwide. Drawing on interviews with over 500 of the most accomplished people of his era—including Andrew Carnegie, Henry Ford, Thomas Edison, and Alexander Graham Bell—Napoleon Hill reveals the timeless principles behind achievement, wealth, and purpose.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an...

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and...

Cut through the noise of trial and error and step into mastery. With 'The Master Change Agent Framework,' the relentless pace of change isn't a daunting trial anymore; it's a mission you're ready to conquer. Your organizational transformation doesn't have to be a lonely battle. Equip yourself with the truth, tools, and tactics you need to design and lead successful change.

From the bestselling author of Team of Teams and My Share of the Task, an entirely new way to understand risk and master the unknown. Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat. From his first day at West Point, to his years in...

Have you ever wondered how to get into another person's mind? Is it possible to control the minds of others like in fantasy movies and comics? Would you like to be able to persuade the minds of others? It is possible that someone has asked this question at some point in their life and has given up on it. The truth is that it does not matter how impossible this is but if it is possible to get into the minds of other people. At any time, people allow us to see the actions they perform, and it is here that we can detect their behavior patterns and thus enter their minds.

Human connection affects much more than the bottom line. Organizations thrive when employees feel valued, the environment is energized, and high productivity and innovation are the norm. This requires a new kind of leader who fosters a culture of connection within the organization. An update to the popular first edition, Michael Stallard’s Connection Culture (Second Edition) provides a fresh way of thinking about leadership and offers recommendations for how to tap into the power of human connection.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

Comment faire de la culture d’entreprise un avantage concurrentiel... Pour développer Zappos entreprise américaine de vente en ligne de chaussures devenue légendaire dans le monde entrepreneurial Tony Hsieh n’a pas misé sur les profits et les rendements. Il a mis au cœur de ses préoccupations le bonheur de ses employés et de ses clients. Cette culture d’entreprise passionnée et différente a fait de Zappos un modèle de succès : son chiffre d’affaires a atteint 1 milliard de dollars en moins de dix ans.