Behavior Business

A Close Look at What It Takes to Create an Irresistible Church. This isn't a book about how to make your church bigger. This is a book about how to make your church more appealing to the people who don’t usually—or have never—gone to church. Deep and Wide provides church leaders with an...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

From Morgan Housel, author of The Psychology of Money, timeless lessons about what never changes in a changing world. If you traveled in time to 500 years in the past or to 500 years in the future, you would be astounded at how much technology and medicine have changed. The geopolitical order would make no sense. The language and dialect may be completely foreign. But you’d notice universal principles guiding behavior—people falling for greed and fear, short-sighted by overconfidence, and persuaded by risk and jealousy, just like they do today.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that theyve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream.

The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model. What's their secret? Top culture thought leader Gustavo Razzetti answers this question in this practical, meticulously researched book. The author and consultant provides a roadmap to understand, adapt to, and succeed in a hybrid workplace.

In a world of disruption and uncertainty, Still Standing: What It Takes to Thrive and Innovate in a Messy World by Cherry Rose Tan emerges as a beacon of resilience, offering the essential strategies for navigating the pressures of building and leading our organizations into the future. Drawing on her vast experience as a veteran entrepreneur, speaker, and advisor, #REALTALK founder Cherry Rose Tan provides a roadmap for cultivating the mindset, heartset, and skillset necessary for enduring success.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

The scenario is all too familiar: a qualified, motivated professional woman does everything she can think of to secure a coveted promotion. After years of investing her time and energy in the company, she is ready to advance. Later, she is shocked and dismayed to find that not only was she passed over, but the successful candidate had fewer qualifications and little to no familiarity with the practical side of the business. What happened?

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. These companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf - a social animal with strong predatory instincts - as the ideal example of how a leader can adapt and thrive.

This. It’s insightful, useful, funny, and incredibly easy to relate to. The audience is distanced in the intro and then pulled into the fold in a unique and engaging way. I love the “tough-love” approach; this audiobook takes a hard, honest look at what people can do to change, what best practices and methods are, and what a toxic work environment looks like. Importantly, it refuses to let the listener bypass recognizing their own flaws and weak points, but it also doesn’t make the listener feel alienated or judged for not being perfect.

One of the hardest things to achieve in business is getting everyone on your team aligned to the same plan. Picture your business as a rowing team. Most have some people casually rowing, others out of sync, and even some rowing in the complete opposite direction. In Relentless Implementation, you will learn a tried and tested system that will get every person on your team vigorously rowing in the same direction.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

New York Times Bestseller “Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling...

This audiobook teaches how to use behavioral conditioning techniques to extinguish unwanted behaviors such as bullying or harassment in the workplace. This program will discuss the science of behavioral conditioning so you can better understand the harassment dynamic and why retaliation occurs so that you can understand what has to happen to make it stop.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.

The story of a friendship that started in law school and ended with the largest insider trading scandal in Canadian history, this eye-opening chronicle reveals for the first time how Gil Cornblum and Stan Grmovsek worked together to rip off Wall Street and Bay Street - the Canadian Wall Street equivalent - for over $10 million. Cornblum would scout around his law offices in the middle of the night, looking for confidential information on mergers or takeovers.