Behavior Business

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Become an extraordinary results-producing champion for humanity and yourself! In life there are two types of people. The first are those who are nice, good-hearted, and compassionate but can’t make much happen. The other kind can make everything happen - they’re the creators, the go-getters, and the aggressive producers in society - however, they’re often self-centered, greedy, and unethical. Wouldn’t it be great if you could make things happen in a really big way but not lose your integrity?

Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short-selling, the failure to settle, and her efforts over decades trying to get this fixed. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

We all need help navigating the politics of ministry. In The Politics of Ministry, Bob Burns, Tasha Chapman, and Donald Guthrie combine their long ministry experience with sociological research on the topic. Filled with real-life stories taken from a variety of ministry settings, this book sets out wise principles and practices that help us see more clearly the political dynamics at play in our churches and parachurch ministries.

Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples.

Kindness and leadership aren't often synonymous. The purpose of this book is to teach leaders how to lead with kindness so they can influence the people they lead to create kinder workplaces, organizations, and the world. This book gives you a deep theoretical understanding of the importance of leading with kindness and also provides practical exercises for you to use. By the time you finish the book, you will feel confident in your ability to lead with kindness and also to address organizational problems at work, at home, and in the community with kindness.

As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more. There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance.

Lean Six Sigma is best learned on a structured framework. As such, this book has been organized in such a way that you will not only understand the solution but also how to apply the same to your problem. To help you do that, the book also presents information in a practical and not overly complicated manner. In short, if you are the one that wants useful information presented to them minus the pomp and fluff, then this book should be worth the while.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

An inspirational call to build deep business and personal relationships as the foundation of a meaningful life and purposeful collaborations, drawing from the wisdom of legendary partnerships including Jimmy and Rosalynn Carter, Ben and Jerry, Desmond and Leah Tutu, and the collective who saved...

When you finish this audiobook, you will know how to win somebody over to your team and bring them on your journey. Do I trust our way? We trust it enough to be different by design: We are the only company of our type in the world to guarantee 100 percent performance of the people we recommend you hire. And we guarantee that, not for a week or a month, but for 365 days. We know it works. Very few people are going to join your company and stay for 20 years, but they will choose to make you part of their journey, just as you choose them to be a part of your organization’s journey.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Read by the author. Don’t trade your 40-hour workweek for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom—but the pursuit often leads to a time-bankrupt life. If you’re an overworked employee who’s done with the 9-to-5, a serial...

A groundbreaking framework for making better decisions by understanding – and mastering – confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The...

Building on its successful predecessors, the third edition of The Field Guide to Understanding ’Human Error’ will help you understand a new way of dealing with a perceived 'human error' problem in your organization. It will help you trace how your organization juggles inherent trade-offs between safety and other pressures and expectations, suggesting that you are not the custodian of an already safe system.

So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging. Too often, textbooks turn the noteworthy details of economics...

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

WINNER OF THE SHAUGHNESSY COHEN PRIZE FOR POLITICAL WRITING From the National Business Book Award winner and GG finalist, a very different book about facing the climate crisis, and what awaits us on the other side. Chris Turner has reported from the places where the sustainable future first...