Behavior Business

The Japanese people have always seen themselves as a nation uniquely apart. Their exquisite art forms and elegant culture, military prowess and technological precision, have long been the envy of friend and foe alike. Today, even as Japan adapts to a rapidly changing world, its traditional culture and consensus-based philosophy have proved remarkably resilient. Culture Smart! Japan will broaden your perception and understanding of this complex, rich, and dynamic society.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations.

Mission Economy has descriptive copy which is not yet available from the Publisher...

Are you a trader who has already mastered trading platform techniques yet is not profiting in trading business? Well, this might mean that there is something you are missing, something your approaches don’t cover. This audiobook focuses mainly on how psychology is related to norms of trading. As trading gained popularity and became easily approachable, the expertise, trading tools, and trading platforms became advanced too. Today, there exists a long list of technical supports and functional resources available on the internet.

In Fool Me Once, renowned expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hopes of protecting ourselves and our companies.

By the time you finish this book, you'll have a better understanding of—and perhaps more compassion for—perpetrators; a renewed connection to victims; and an appreciation for those who blow the whistle.

Unshakable is the guide for ambitious leaders, professionals of color, and anyone who's ever felt unseen in spaces not built for them. Drawing on lived experience and unfiltered insight, Imani L. Cross delivers 11 transformative strategies to help you break through microaggressions with confidence instead of doubt.

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail?

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

An inspirational call to build deep business and personal relationships as the foundation of a meaningful life and purposeful collaborations, drawing from the wisdom of legendary partnerships including Jimmy and Rosalynn Carter, Ben and Jerry, Desmond and Leah Tutu, and the collective who saved...

Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette for Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

The central problem Hammer saw is that despite good intentions, companies don’t perform at the levels they need to because the way they do things is screwed up. This book is a tool kit for how to do things right, providing its listeners with the skills to make deep and fundamental changes in how companies do their work.

Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short-selling, the failure to settle, and her efforts over decades trying to get this fixed. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

Every organization from any sector can benefit from becoming trauma-informed. Trauma-informed workplaces understand and recognize the presence of trauma, acknowledge the role trauma can play in a person’s life, and promote work environments that support the individual and collective well-being of all staff and clients. They create a sense of belonging, connection, and safety through their attitudes, policies, and practices. As a result of these practices, organizations that are trauma-informed are more resilient and better equipped to achieve their missions.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.