Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

In this groundbreaking guide, a management expert outlines the transformative leadership skill of tomorrow—one that can make it possible to build truly diverse and inclusive teams which value employees’ need to belong while being themselves. Humans have two basic desires: to stand out and to...

Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success. The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and...

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling...

Your Journey to Successful Parenting is an engaging and easy-to-navigate guidebook with tips and techniques that offer answers for any kid-shaped dilemma. Bursting with insight into misbehavior, effective interventions, and a thorough index of issues affecting youngsters ages 2-11, Rogers' loving advice and logic-based approaches improve communication and relationships.

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...

How do you instill godly virtues in kids who live in a "me-first" world? Encouraging you to model positive behavior for your kids, Korie Robertson identifies nine specific traits and provides biblical insights to help you train up your children in the way they should go. As stars of the hit...

An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem...

Negotiation expert Kwame Christian's motto is: "The best things in life are on the other side of difficult conversations." If we want a more equitable workplace, and a more equitable world, we have to talk to each other about race. But, for so many of us, that's easier said than done.

'If you're curious about what a life without alcohol might look like, then this is the book for you. An optimistic, non-judgmental guide to asking the right questions, and finding the right answers.' Clare Pooley, author of The Sober Diaries Have you ever said to yourself, 'I'm not going to...

Do you want to know what it takes to make change and create solutions? Discover the model to meet the unprecedented challenges unique to the decade ahead and make a remarkable impact on people’s lives. To overcome the radically different challenges of inequity, division, and scarcity of...

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.

Often, we know what we should be doing to improve our health, increase wellbeing and get the most from ourselves and life but we also know that maintaining new habits is hard. On the one hand, change is hard work, but on the other hand, we know life would be so much better if we did make positive changes. This book is therefore layered throughout with psychological information, techniques and activities which are known to help create positive behaviour change. This book is a must have for anyone wanting more control of themselves and to steer their life towards a more fulfilling and contented future.

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with...

Accessible and practical, the book draws on research from coaching, neuroscience, cognitive psychology, social psychology, and industrial-organizational psychology to provide the best science-based practices that can be applied in work and life. It presents core coaching skills that anyone can develop and use to improve their own emotions, thoughts, behaviors, and interactions with others. It uses levels of analysis to help listeners think about key concepts first in relation to themselves, and then in 1:1 interactions, group and team dynamics, organizational-level impact, and beyond.

A leading expert on health psychology, well-being, and resilience argues that happiness is the key to fast tracking our professional and personal success. Everyone wants to be happy and successful. And yet the pursuit of both has never been more elusive. As work and personal demands rise, we try...

The Change Cycle offers a tested, six-stage approach for successfully navigating common work-life transitions so that you not only get through them but emerge stronger and better able to face the next challenge.

Get a masterclass from John C. Maxwell for leaders on the power of attitude and how it can make or break you, and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. New York Times best-selling author and leadership expert John C...

Managing your money and finances can be stressful and can take a toll on your relationships and well-being. But it doesn't have to be that way. Join certified financial coach and mom Jessi Fearon as she helps you get a handle on your finances and lays out the doable steps her family took to pay...